Visiting Assistant Professor Business Economics and Public Policy
Indiana University Kelley School of Business
Phone: 812-856-5376
Office: BU447

Robert Ridlon

"I keep on thinking, but nothing happens."
- Jerome Howard
"I've always had the idea that my retirement would be the greatest
contribution to science the world has ever known."
- Julius Marx
"As an academic, I might spend two years thinking
about a problem and working on it."
- Mike Baye
"I think my life is fuller because I realize that I don't know what I'm doing."
- Richard Feynman

Research

My research focuses on contests using game theory, and is better known as rent-seeking models or tournaments. I apply this to marketing problems such as sales contests where asymmetries are present between employees and it is dependent upon the manager to modify the structure of the contest such that her goals will be achieved and simultaneously satisfy the goals of the employees. I currently have three working papers addressing this topic and can be found at SSRN and below.

Ridlon, R. "Favoring the Winner or Loser in Repeated Contests," (conditionally accepted at Marketing Science) with Jiwoong Shin
Ridlon, R. Crowd-In or Crowd-Out Employees' Efforts?"
Ridlon, R. "Handicapping Under Uncertainty in Asymmetric All-Pay Auctions," with Rick Harbaugh.

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Current Works in Progress